Philanthropy or ‘Pilanthropy’ as we like to call it, is the key to proper representation for your audience and their values. Read on to learn how today’s leading brands are incorporating philanthropic measures into their company framework.
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Now more than ever, brands are held accountable for their mistakes. Read on to learn about the tactics we’ve watched brands use to handle their PR disasters.
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Branding is more than just a buzzword - read on to learn about the importance of incorporating branding into your company’s PR plan.
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So you’ve heard about PR agencies, but you’re still unclear on what exactly they do. Our PRincipal, Nesh Pillay explains anything and everything about the PR agency structure.
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PR is just as important for non-profit organizations as it is for businesses. However, most philanthropic entities allocate only a small part of their budget for PR, if at all. Here are some tips to make your resources work harder.
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It’s well-known that a PR campaign can have long-lasting impact on your brand’s public image and reputation—but what makes an effective PR campaign? Here, we break it down for you: the four key points to consider when coming up with your next campaign.
So you’re ready to introduce your startup to the world. But will your brain baby get the attention it deserves if you don’t hire a PR agency? Nesh Pillay helps you weigh your options.
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