Philanthropy or ‘Pilanthropy’ as we like to call it, is the key to proper representation for your audience and their values. Read on to learn how today’s leading brands are incorporating philanthropic measures into their company framework.
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Now more than ever, brands are held accountable for their mistakes. Read on to learn about the tactics we’ve watched brands use to handle their PR disasters.
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Branding is more than just a buzzword - read on to learn about the importance of incorporating branding into your company’s PR plan.
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So you’ve heard about PR agencies, but you’re still unclear on what exactly they do. Our PRincipal, Nesh Pillay explains anything and everything about the PR agency structure.
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Welcome to Press Pillay Chats, where we interview social entrepreneurs who focus on giving back to their community and making the world a cooler place.
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From new clients, to running conferences, to turning one-year old, Press Pillay has had a chaotic and exciting 2018. We are so grateful to be able to reflect on all our accomplishments and continue building a strong agency. We wanted to share our journey with you from this past year - take a look at our year in review!
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PR is just as important for non-profit organizations as it is for businesses. However, most philanthropic entities allocate only a small part of their budget for PR, if at all. Here are some tips to make your resources work harder.
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It’s well-known that a PR campaign can have long-lasting impact on your brand’s public image and reputation—but what makes an effective PR campaign? Here, we break it down for you: the four key points to consider when coming up with your next campaign.
Getting your startup noticed is one of first hurdles entrepreneurs face when they launch their business. Here are four simple tips to get your PR strategy off the ground.
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So you’re ready to introduce your startup to the world. But will your brain baby get the attention it deserves if you don’t hire a PR agency? Nesh Pillay helps you weigh your options.
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Meet Tom Manimanakis, founder and CEO of the social purpose resource development program Ethos Assets. His mission involves diving deep into dumpsters and finding reusable waste and refurbishing it for social good.
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We sit down with to talk about how it all started, the best inspiration from all the entrepreneurs she's interviewed, and the state of diversity in entrepreneurship in the local scene today.
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Looking to improve your bottom line? Start giving. Here are three compelling reasons why supporting social causes can only benefit your company.
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What is the value of PR, really? What does paying for PR get you, and what are the options available? Our founder and PR expert (that's why she's the PRincipal), Nesh Pillay explains all.
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Our Canadian athletes do us proud even when they're off the podium. After the Winter Olympics, we're giving props to the McMorris Foundation who are doing wonders for sports charity.
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The age-old question of PR: how do I get placed in the "big magazines"? How do I get reporters to pay attention to my story? Our PRincipal breaks it down for you.
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In today's Branding 101 blog, we're talking about the phenomenon that's taken the basketball community by storm: The Jelly Fam. Baller or not, we can learn a lot from this movement. It's time to bring our A-game to the court.
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